Introduction

At Caldr (“we,” “our,” or “us”), we value clarity in all things—including how we handle your information.
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website (https://caldr.co), engage with our resources, or communicate with us.

By using our website, you consent to the practices described below.

1. Who We Are

Caldr is a clarity and systems studio founded by Ben Gledhill, based in Williamsburg, Virginia, USA.
We design educational content, frameworks, and tools to help individuals and teams think clearly and act deliberately in the age of AI.

2. Information We Collect

We collect only the information necessary to communicate with you, improve our offerings, and operate responsibly.

A. Personal Information

When you voluntarily fill out a form, subscribe to updates, download materials, or contact us, we may collect:

• Name

• Email address

• Phone number (if provided)

• Company or organization (if provided)
  
  

B. Usage Data

When you visit our website, we automatically gather limited, non-identifying information such as:

• IP address and general location

• Browser type and device information

• Pages visited and time spent on the site

• Referring links or campaign sources

This helps us understand traffic patterns and improve the user experience.

C. Cookies and Analytics

We use cookies and analytics tools (like Google Analytics) to measure engagement and performance.
You can disable cookies through your browser settings. Certain cookies are essential to the operation of the website and cannot be disabled.

3. How We Use Your Information

We use collected information to:

• Respond to inquiries and provide requested resources

• Improve our website, content, and services

• Communicate occasional updates, insights, or offers (only if you’ve opted in)

• Analyze traffic trends to better serve our audience

• Ensure security and prevent misuse of our systems

We do not sell, rent, or trade your personal data with anyone.

4. Data Sharing and Third-Party Services

We only share data with trusted third-party providers that help us operate our business.
These include:

• Framer – website hosting and design platform

• MailerLite – email communication and list management

• Google Analytics – website analytics and traffic insights

These providers process data on our behalf under their own privacy policies and are bound by confidentiality and data protection obligations.

We may also disclose information:

• When required by law or to respond to valid legal requests

• To protect our rights, safety, or property

• In connection with a business transition (e.g., merger or sale of assets)

5. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect your information against loss, theft, or unauthorized access.
However, no system is 100% secure. By using our site, you acknowledge that online transmission always carries some risk.

We retain personal information only as long as necessary for the purposes described in this Policy or as required by law.

6. Your Rights and Choices

You have the right to:

• Access, correct, or delete your personal information

• Withdraw consent to receive communications

• Request details on what data we hold about you

To exercise these rights, contact us at admin@caldr.co.
We will respond within a reasonable timeframe.

If you are located in a region with specific privacy regulations (e.g., EU, UK, California, Virginia), we will honor those additional rights as required by law.

7. Use of AI Tools

Caldr may use AI systems to help improve written content, automate responses, or analyze anonymized usage data.
We do not use AI to make automated decisions about individuals, nor do we input personally identifiable information into AI tools.

8. Children’s Privacy

Our website and services are not directed toward children under the age of 13.
We do not knowingly collect personal information from minors.
If you believe a child has submitted information to us, please contact admin@caldr.co and we will delete it promptly.

9. International Data Transfers

If you access our site from outside the United States, your information may be processed in the U.S., where data protection laws may differ from your home jurisdiction.
By using our website, you consent to this transfer.

10. Changes to This Policy

We may update this Privacy Policy periodically. The “Effective Date” at the top reflects the most recent revision.
Significant changes will be noted on this page. Continued use of our website after updates indicates acceptance of the revised Policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, contact:
Caldr
Attn: Privacy Team
Email: admin@caldr.co
Williamsburg, Virginia, USA